ASICS will support the following causes and organizations:
•September Childhood Cancer Awareness with Cookies for Kids' Cancer: Committed to raising funds for research to develop new, improved treatments for pediatric cancer, the #1 disease killer of children in the United States, Cookies for Kids' Cancer raises funds through community events across the country. To show support for the cause, ASICS is launching its second annual product collection for men, women and children during Childhood Cancer Awareness Month in September 2014.
•October Breast Cancer Awareness with Christina Applegate's Right Action for Women (RAW): ASICS will join forces with RAW for a third year to help provide assistance to women who are at increased risk of breast cancer. Expanding on the popularity of last year's RAW collaboration, ASICS will launch new additions to its limited edition pink collection in October 2014.
•November Prostate Cancer Awareness with the Prostate Cancer Foundation (PCF): Utilizing unique strategies for identifying and investing in the most innovative and results-driven research programs, the PCF has generated life-saving results in the fight against prostate cancer. In the past four years, research supported by the Foundation has helped deliver six new FDA-approved medicines for patients with advanced disease. ASICS will support the cause with a bold, bright blue product collection in November 2014.
Each ASICS charity collection will include customized footwear, apparel and accessories featured in colors representing each cause. The September collection will feature a bold yellow with multi-color accents, the October collection will feature an eye-catching pink with pink ribbon embroidery, and the November collection will showcase an electric blue color.
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