Asics is the world's fourth-largest sports brand, the main running shoes and sports apparel, has 60 years of operating history, its net sales for fiscal year 2013 amounted to 260.2 billion yen. In order to expand the sales market in Southeast Asia in recent years, a number of multinational companies including sporting goods companies have set up regional headquarters in Singapore. Asics choose Singapore as a regional headquarters, mainly Chinese and local good business environment, favorable tax policies and a stable social order. Marketing companies can expand in this market, strengthen financial management, grasp the regional business opportunities. At the same time, the company also intends to Singapore as a base for product innovation, new product testing and training personnel work.
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